Last updated 14 hours ago | Originally Published: September 17, 2025
Crunch White Bar is officially making a comeback this fall after being discontinued for nearly 20 years. First revealed earlier this year and set for release in September 2025, the nostalgic candy swaps the brand’s traditional milk chocolate for creamy white chocolate while keeping the signature crisped rice texture we all know and love. Fans have been calling for its return for years, and now Ferrara is timing the relaunch to capitalize on the Halloween candy rush, which officially begins now.
At the same time, the reintroduction of Crunch White coincides with Ferrara’s push to introduce new products and flavors across its entire portfolio. Just this month, the company introduced Butterfinger Marshmallow, a limited-edition bar that pairs the classic peanut butter core with a marshmallow coating, along with freeze-dried SweeTARTS, Lemonheads, and Spree candies. With the launch of numerous products in rapid succession, Ferrara is positioning itself for a strong presence in the candy market this fall.
Distribution for Crunch White is expected to begin in September, with a rollout to most major US convenience stores, including here at Candy Retailer, ahead of Halloween. This historical comeback is aimed at longtime fans eager for its return and younger fans looking to try something old but new. Together with the other candy releases mentioned before, Crunch White signals that Ferrara is leaning into innovation while tapping into nostalgia to keep its brands at the center of the busiest candy season of the year!
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