Last updated 2 hours ago | Originally Published: September 10, 2025
Ferrara Candy Company has officially announced the release of three new freeze-dried products, including SweeTARTS, Lemonhead, and Spree. The announcement was made in late August, and the candies are scheduled to hit US shelves beginning this month. These launches were widely anticipated, as freeze-dried candy has quickly gained popularity with candy lovers who enjoy the lighter, crispier texture that comes from this process.
According to Grand View Research, the global freeze-dried candy market was valued at approximately $1.36 billion in 2023 and is projected to reach around $2.4 billion by 2030. The United States represents the largest share of this market, making it the central stage for these new launches. The addition of Ferrara’s iconic brands is expected to accelerate category growth. Currently, Mars Wrigley dominates the freeze-dried candy segment, but Ferrara’s entry signals heightened competition. With their strong brand recognition and consumer demand for innovation, they may be positioned to capture significant attention from candy buyers nationwide. Discover all Ferrara Candy here.
Here at Candy Retailer, we expect these new freeze-dried SweeTARTS, Lemonhead, and Spree to be available in our store soon, within days or weeks. Their arrival will further strengthen our expanding Freeze-Dried Candy Category, which continues to grow rapidly as consumer interest rises. While Mars Wrigley remains the leading force in this space, Ferrara’s move could potentially shift momentum. Only time will reveal how the market responds, but one thing is clear: freeze-dried candy is becoming a significant trend in the US candy sector.
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