Last updated 2 hours ago | Originally Published: September 22, 2025
Kinder has introduced two new Halloween candy products that are beginning to appear in stores this fall. The first is the Kinder Chocolate Halloween Lay Down Bag, which contains 20 regular-sized Kinder chocolate bars in one large bag. The second is the Kinder Bueno Halloween Snack Size Bag, which features individually wrapped snack-size versions of the popular Kinder Bueno bars. These seasonal releases are designed for sharing, trick-or-treating, and stocking up ahead of the year’s biggest candy holiday.
The timing of these new Halloween items connects directly to a wider surge of launches by Ferrero and its US affiliate, Ferrara Candy Company. Together, the companies have released a steady stream of new candy innovations in recent months, ranging from Butterfinger Marshmallow to freeze-dried assortments of SweeTARTS, Lemonhead, and Spree. As Halloween nears, these launches underscore how Ferrero and Ferrara are positioning themselves to capture the largest share of candy sales, which peak during this critical holiday season.
Here at Candy Retailer, we are proud to be an official US-based retailer, both online and in stores, for Ferrero and Ferrara Candy Company. That means as their catalog grows, so do our categories. The new Kinder Chocolate Halloween Lay Down Bag and Kinder Bueno Halloween Snack Size Bag are now part of our expanding lineup, ensuring our customers have access to the latest releases from two of the most important players in the candy industry.
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