Last updated 2 hours ago | Originally Published: September 22, 2025
Hi-Chew has kicked off the candy season with the release of its all-new Halloween Mystery Mix, available now while supplies last. Each bag contains a lineup of familiar favorites, including Watermelon, Blue Raspberry, and Candy Apple, alongside a brand-new mystery flavor wrapped in all white, which will remain a secret until Halloween day. The seasonal packaging also features the brand’s mascot, Chewbie, in a witch costume, marking the first time Chewbie appears directly on the candy wrappers themselves.
This marks Hi-Chew’s first official Halloween release since 2017, when the brand last debuted a Sweet & Sour Mystery Mix. The return to Halloween showcases how Hi-Chew is capitalizing on limited-edition products and new flavor releases at key moments in the candy calendar, generating excitement among both longtime fans and new customers. The Halloween Mystery Mix also connects to the brand’s interactive promotion, where you can submit guesses online for the hidden flavor and enter to win prizes, including a $2,500 Visa Gift Card.
Here at Candy Retailer, we’re a proud, long-standing retailer of Hi-Chew candies, carrying every flavor and limited-edition launch. The Halloween Mystery Mix will soon join our lineup, further strengthening our Hi-Chew category as it expands with each new release. Fans can count on finding every Hi-Chew mix here as the brand continues to surprise us with bold, new flavors and seasonal exclusives.
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