Last updated 7 minutes ago | Originally Published: September 9, 2025
M&M’s is once again turning flavor innovation into an interactive experience with the debut of its new Bakery Collection. Beginning in January 2026, candy fans across the United States can try three limited-edition flavors and vote for the one they hope to see stay on store shelves permanently. The collection highlights bakery-inspired tastes, including Peanut Butter Cinnamon Roll, Cherry Chocolate Cupcake, and Lemon Meringue Pie. Each flavor will be available in multiple size formats at retailers nationwide for a limited time.
The Bakery Collection marks the return of the Flavor Vote campaign, which Mars introduced in 2016 to let fans influence which flavors become permanent. Past campaigns introduced M&M flavors such as Coffee Nut, Crunchy Mint, and English Toffee Peanut, though many winning flavors eventually rotated out of production. This latest vote combines popular baked goods with the familiar crunch of candy-coated chocolate, providing the brand with another opportunity to expand its product line in response to consumer demand.
This news also comes just two weeks after M&M’s announced a Cookies & Creme candy, adding to the steady pace of new product launches. The timing signals a broader push by Mars to keep the brand at the center of attention through fresh concepts and seasonal flavor drops. With the Bakery Collection, fans not only get a taste of three distinct creations but also have a direct say in which one might earn a longer spot on shelves beyond 2026. Only you can decide which one stays!
Once the Bakery Collection launches in January, fans can cast their vote by scanning the QR code on select packages or by visiting flavorvote.mms.com, which will go live after the release of these three new flavors early next year. We’ll remind you again when the polls open for voting.
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