Last updated 2 hours ago | Originally Published: September 9, 2025
At the end of August, The Hershey Company announced plans to expand its Halloween lineup with five new seasonal candies expected to hit shelves soon. According to the official press release, the company noted that fall is a time for returning to traditions and new experiences at Hershey’s Chocolate World, highlighting the excitement of Halloween-themed releases. This expansion adds to the brand’s seasonal strategy and reinforces Hershey’s presence during one of the busiest candy seasons of the year.
The new products include:
- Kit Kat Counts
- Reese’s Mini Pumpkins Unwrapped
- Twizzlers Ghosts
- Jolly Rancher Gummies Trickies
- Dracula-shaped Kit Kat bars
The release comes at a time when Hershey continues to push new product ideas following its recent announcement of the Reese’s Oreo collaboration, which generated strong interest from consumers. Seasonal candy releases play an important role in maintaining brand momentum, and many shoppers look for the best Hershey’s Candy during the Halloween season. By refreshing its offerings with themed designs and limited-edition shapes, Hershey strengthens its seasonal appeal while connecting with long-time fans of its core brands.
Hershey’s seasonal launch also aligns with its broader fall activities, including the return of the Trick-or-Treat Trail and community events at Hersheypark’s Chocolate World. With five new candies debuting soon, the company is positioned to be a focal point of Halloween shopping. For those planning their seasonal purchases, you can explore our Halloween candy category here at Candy Retailer, where you’ll find hundreds of new Trick-or-Treat ideas. With over 1½ months before Halloween, we expect to see many more limited-edition candies released. Stay tuned…
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