Last updated 8 minutes ago | Originally Published: October 29, 2025
Cheez-It is kicking things up with its newest snack innovation, Cheez-It Crunch. Made with 100% real cheese, this snack introduces a new texture designed for maximum flavor and a bigger, louder crunch in every bite. Launching exclusively at 7-Eleven this October, Cheez-It Crunch is hitting shelves in two bold flavors, including Kick’n Nacho Cheese and Zesty Jalapeño Cheddar.
The launch marks another major step in the brand’s push for unique, flavor-forward snacks. Cheez-It has steadily expanded beyond its classic crackers into formats like Cheez-It Puff’d and Cheez-It Snap’d, giving fans more ways to experience that signature cheese flavor. Also, a third Cheez-It Crunch flavor is set to join the lineup when the product expands to retailers nationwide in 2026. If you love these crackers as much as we do, make sure to check out our rankings of the best Cheez-It flavors here.
At Candy Retailer, Cheez-It crackers are a top-selling brand in our snack category, and we’ll be ready to feature Cheez-It Crunch once it reaches full distribution. Fans can expect to see all flavors showcased alongside the brand’s top-selling crackers and snack mixes. This new addition is expected to attract both longtime fans and new shoppers looking for bolder, crunchier, cheesier snack crackers!
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