Last updated 9 minutes ago | Originally Published: October 29, 2025
Butterfinger has announced a new limited-edition flavor: French Toast. The bar will feature the brand’s signature crispety, crunchety peanut-butter core paired with breakfast-inspired notes of maple syrup and cinnamon. While the official launch date is set for early 2026, the product was revealed at trade shows and is expected to roll out in convenience stores and major retailers across the U.S.
This release comes at a time when Butterfinger has ramped up flavor innovation. Earlier this year, the brand introduced Salted Caramel, and more recently Marshmallow, making this French Toast edition the third major launch in just one year. These new flavors mark a break from Butterfinger’s decade-long stretch without major additions to its core bar lineup.
At Candy Retailer, we’ll be adding French Toast Butterfinger to our forever-growing candy bar category as soon as it becomes available. We expect to include it alongside our regular Butterfinger inventory and feature it in our seasonal and novelty candy displays. Stay tuned for our announcement when the bar hits shelves so customers can find it quickly.
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