Last updated 1 hour ago | Originally Published: October 29, 2025
Mondelēz is updating two icons with new Chews that trade the classic shapes for soft, poppable pieces. Swedish Fish Chews and Sour Patch Kids Chews are slated to start hitting shelves in December at major retailers. Early details point to shareable bags positioned for everyday snacking as well as seasonal displays. The move refreshes two long-running brands with a texture-first format aimed at quick, on-the-go eating.
This launch follows fresh activity across the portfolio. Sour Patch Kids recently introduced Fruity Glow Up, adding a brighter fruit profile to the line. Seasonal items also gained attention with Halloween specials and winter releases planned to keep momentum through the holidays. Swedish Fish has continued to expand pack formats and limited runs, and the new Chews give both brands another way to reach shoppers seeking softer, bite-size candy.
At Candy Retailer, Swedish Fish and Sour Patch Kids are both top sellers here in our store. We plan to stock the new Chews as soon as distribution begins, placing them alongside core bags and seasonal features. Expect to find them in our gummy and sour candy sets as well as front-of-store new-arrival placements. Customers can watch for in-store updates as shipments begin arriving in December.
Recent Comments