Last updated 2 hours ago | Originally Published: September 13, 2025
Mondelez has introduced a new spin on its iconic Sour Patch Kids with the launch of Sour Patch Kids Strips. Announced on September 3, 2025, the product transforms the familiar sour then sweet gummies into ribbon-shaped candies. Each strip comes in five classic flavors, including Lemon, Lime, Orange, Redberry, and Blue Raspberry. The candy first arrived at Target stores this month and will expand to more retailers across the country in early 2026.
Though only recently released, Sour Patch Kids Strips have already received excellent reviews from those able to find them. Currently, availability is limited, as the product isn’t yet sold online and is only available in select stores. The timing of this launch coincides with the peak candy season. The brand is also rolling out Halloween-themed candies, including the Halloween Apple Harvest Mix, Treat Size packs, Zombies, and Halloween Lollipops with Sour Dipping Powder, all of which are available here at Candy Retailer.
The arrival of Sour Patch Kids Strips also follows last month’s debut of Sour Patch Kids Monster Heads, a two-flavor-in-one gummy that has just begun rolling out nationwide this week. We expect the new Strips to gain wider distribution over the coming months and will share updates once they arrive in our store. With multiple new launches landing back-to-back, Sour Patch Kids is positioning itself strongly for the busy holiday and Halloween season.
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