Boyer Candy
Boyer Candy is an American confectionery brand, founded in 1936 by brothers Bill and Bob Boyer in Altoona, Pennsylvania. Known for its classic candies, Boyer offers signature products like Mallo Cups, peanut butter cups wrapped in chocolate with a creamy marshmallow center, Smoothie peanut butter cups with a butterscotch coating, and Clark Bars, featuring a crunchy peanut butter and toffee core covered in milk chocolate.
Marketed as a nostalgic candy brand that evokes simpler times, Boyer focuses on quality and tradition, appealing to consumers who enjoy timeless all-American candies. Its products are often packaged in distinctive retro designs, which appeal to those who appreciate authentic American candy. These chocolate peanut butter-inspired candies aren’t always easy to find, even in Pennsylvania, but that’s never the case here at Candy Retailer!
Boyer started with homemade recipes in the Boyer family kitchen, with Mallo Cups becoming its flagship product shortly after launch. Each candy is made with carefully chosen ingredients to maintain its signature textures and flavors. Customer feedback often highlights the unique marshmallow-peanut butter combination in Mallo Cups and the satisfying crunch of Clark Bars, cementing Boyer’s place in American candy culture.
The brand’s product line includes seasonal variations and limited-edition releases, ensuring it remains relevant in a competitive market. Boyer upholds strict quality standards and sources ingredients like cocoa and peanuts domestically, though its sustainability efforts are less emphasized compared to some competitors. Staying true to its roots, Boyer continues to craft candies that spark joy and nostalgia for generations.