Last updated 2 days ago | Originally Published: September 22, 2025
Mars Wrigley has revealed its official 2025 Halloween candy lineup, and this year’s mix of new releases and returning favorites is set to keep candy aisles buzzing. Backed by new data from the “Mars Tricks, Treats and Trends” report, conducted in collaboration with Ipsos, the brand reports that 95% of Americans who celebrate Halloween typically purchase candy, with chocolate remaining the top choice. To meet demand, Mars is bringing both chocolate staples and fruity favorites into the spotlight, timed perfectly for the season when candy sales peak.
Mars Wrigley 2025 Halloween lineup:
- M&M’s milk chocolate pumpkin pie
- Snickers pumpkins (including a new 6-pack format)
- Twix and Snickers ghoulish green
- Skittles Shriekers
- M&M’s milk chocolate Halloween blend
- M&M’s peanut milk chocolate Halloween blend
- M&M’s peanut butter milk chocolate Halloween blend
- M&M’s peanut butter fun-size giveaway bags
- New variety packs featuring Starburst, Skittles, Snickers, Twix, Milky Way, 3 Musketeers, Hubba Bubba, and Life Savers
Mars says its focus this year is on meeting shifting consumer habits, particularly among Gen Z and Millennials, who are more likely to buy fruity, gummy, and sour candy alongside chocolate. These groups are also fueling the “Summerween” trend, with many planning their Halloween nearly two months in advance. To address this, Mars is expanding both fruity candy packs and seasonal chocolate blends. Products like Snickers Pumpkins, M&M’S Pumpkin Pie, and Skittles Shriekers return, while new variety packs and holiday shapes ensure you have plenty to pass around and give away as Trick-or-Treaters come knocking on your door! View all Mars candy here.
Mars Wrigley Halloween Lineup at Candy Retailer
Here at Candy Retailer, we offer one of the largest online Halloween candy categories, featuring thousands of products from leading brands. The 2025 Mars Wrigley lineup will soon be added to our store, giving fans access to both the new seasonal items and returning favorites like Snickers pumpkins, Skittles Shriekers, and M&M’s pumpkin pie. As our Halloween category continues to grow, you can count on us to keep bringing in the newest releases alongside the classics that everyone looks forward to each year. Stay tuned…
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