In an unexpected twist, Halloween candy displays appear in New York supermarkets not in October or even September but as early as August. According to industry insiders, the “Halloween season” has officially extended its timeline.
Christopher Gindlesperger, Senior Vice President of Public Affairs at the National Confectioners Association, notes that the season for Halloween candy and decorations used to span roughly six weeks, culminating on October 31st. However, the pandemic has stretched that period to 8 to 10 weeks or even more. For context, Halloween is still about 12 weeks away.
Local supermarket cashiers report that customers are already stocking up on popular candies like Snickers and Reese’s for immediate consumption or to stash away for the upcoming Halloween festivities. “It’s quite astonishing,” said one cashier, visibly amazed by the trend.
A Sweet Halloween Candy Boost for the Industry
The elongated Halloween season has been a boon for the candy industry. “Halloween is a pivotal moment for us; it’s like our Super Bowl and World Cup rolled into one,” Gindlesperger said. The season also serves as a gateway to a series of other candy-centric holidays, from Christmas to Valentine’s Day and Easter.
In a strategic move, the National Confectioners Association began promoting June as “National Candy Month” back in 2016. “It’s become a significant awareness and advocacy moment for our industry,” Gindlesperger added.
A Year-Round Affair
For that keeping track, it’s becoming increasingly clear that nearly every month of the year is becoming a candy season, leaving little room for a candy-free month.
The Takeaway
While you may not need a reason to indulge in candy, the industry ensures plenty of opportunities.
The Best Place to Buy Halloween Candy Online
For those looking to take advantage of the extended candy season, we recommend checking out Candy Retailer for the best deals and package options on Halloween candy.
So, the calendar is always in your favor whether you’re a candy lover or just someone who enjoys an occasional treat.
Learn More About Halloween Culture In America and Abroad
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