Last updated 3 hours ago | Originally Published: September 29, 2025
Sour Patch Kids has introduced a new product called Glow Ups Strawberry Watermelon. The candy features edible confetti that glows under blacklight, created with turmeric extract that does not affect flavor. It follows the brand’s classic sour-then-sweet taste, starting with strawberry and finishing with watermelon. Glow Ups are available in two sizes, including 3.08oz and 6oz bags, which gives shoppers more variety when choosing their favorite gummy candy.
This launch arrives as Mondelēz, the parent company of Sour Patch Kids, continues to expand its lineup with innovative candy experiences aimed at younger shoppers, as well as grown-ups! Glow Ups is part of a broader push to create products that stand out on shelves with unique visual features and interactive elements. The new candy builds on the brand’s strong presence in the gummy candy market and extends its appeal to new audiences.
Here at Candy Retailer, we’re an official retailer of Sour Patch Kids, available both online and in-store. As the brand’s lineup grows and glows, so does our category. The new Sour Patch Kids Strawberry Watermelon Glow Ups will soon be part of our expanding selection, as we already have a massive selection of Sour Patch Kids products in stock for customers who seek all flavors offered by Sour Patch Kids.
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