Learn Everything About America’s Favorite Cracker Brands

First and foremost, we’d like to thank you for taking the time to join us today! At Candy Retailer, we aim to offer the best deals on candy and snacks found anywhere online. With several decades of experience in our niche, we’ve been able to collect a ton of accurate data regarding candy and snack sales, which also includes cracker brands.

In terms of popularity, we’d say that the most scanned items year after year pretty much sums it up! However, before we reveal the top 10 most scanned cracker brands sold in the United States; we must first remind you, the facts that we present to you in this article are not based on our opinion; if this were the case, then our list would look much different.

Indeed, we all have opinions, especially when it comes to food and our favorite brands. That said, our information derives from factual data only. You may not agree with this our list entirely, however, you’re likely to see one of your favorite cracker brands listed below! If not, please let us know your favorite brand in the comment section below! We still value your opinion the most!

The History of Cracker Brands As We Know And Love Today

According to historical documents and evidence, and to our surprise, crackers are an American idea and creation! In fact, the first cracker ever made was in 1792 by John Pearson from Newburyport, Massachusetts.

As the story goes, Pearson was on a quest to create a sailor-friendly type of biscuit that would last longer than the biscuits they had available at the time. So, after many attempts, he decided to go back to just the basics of flour and water. After baking it, the first cracker, which he named Pearson’s Pilot Bread, was made.

Also known as hardtack or sea biscuit, these crackers became extremely popular among sailors due to their long shelf life. Soon after, Pearson would go on to establish the first brand of crackers in the world; he called them “The Crown Pilot Cracker.” 

The Acquisition of Pearson & Sons Bakery

In 1889, William Moore, owner of National Biscuit Company, acquired Pearson & Sons Bakery, including the first-ever cracker brand, Crown Pilot Crackers. The National Biscuit Company would later become Nabisco, which would continue to make these crackers for more than 100 years! Sadly, they were discontinued in 2008 due to low sales and consumer demand. 

With so many different types and flavors of crackers nowadays, Crown Pilot could no longer keep up with the competition. Nonetheless, they’re still remembered by millions of people still living today, so in some ways, they’re still relevant, and who knows, maybe one day they will return! After all, this isn’t the first time being discontinued. 

On that note, we wouldn’t recommend waiting around for Nabisco to relaunch this iconic brand of crackers! Instead, you should explore newer and better options! After all, there are hundreds of cracker variants available nowadays! Who wants flour & water-based sea biscuits anyway? We’re not knocking history, but times have changed, and we now have several great options to select from; wouldn’t you agree? 

The Introduction to America’s Favorite Cracker Brands

Now that we know more about crackers and where they come from, it’s time to get into something new! The days of sea biscuits are long gone! With so many awesome choices available these days, we’d like to reveal the top 10 best-selling of all time, which are still the best-selling to this day!

Indeed, nowadays you can buy several flavors including salt, peanut butter, cheese, and herb crackers to mention a few. Plus, there are many sweet types of crackers as well, such as Graham crackers! They can be eaten alone or paired with other items such as cheese, meat slices, fruits, dips, jam, butter, peanut butter, and wine. Not to mention, they’re preferred in soups and chili, especially Saltines and Oyster crackers! 

So, as you can see, when it comes to crackers, they’re quite versatile nowadays! Available in many shapes, sizes, flavors, and brands, there’s a type of cracker for everyone! With that said, let’s dive into the top 10 best sellers and see if your brand made the cut. 

1. Cheez-It

Since 1921, this little one-inch-square cheese cracker has won the hearts of billions! In fact, as it stands today, Cheez-It crackers are the #1 most popular cracker brand sold in America! With over $1.2 Billion in US retail sales, this brand continues to dominate its market year after year! 

Not to mention, Cheez-It crackers come in Original, Puff’d, Snap’s, Grooves, Duoz, and Mixed. Also, they come in several awesome flavors such as Cheese, Extra Toasty, Extra Cheesy, White Cheddar, Pepper Jack, Cheddar Jack, Whole Grain, Italian Four Cheese, Cheese Pizza, Hot & Spicy, & Buffalo Wing! 

So as you can see, when it comes to flavor options, Cheez-It offers plenty to select from, especially if you buy from Candy Retailer; America’s favorite online candy and snack shop! As an official retailer of Cheez-It crackers, we’re proud to announce that we offer in-person shopping and nationwide shipping on America’s #1 cracker brand of all time! 

2. Ritz Crackers

Originally made in Jackson, Michigan, and called a Jaxon, the Ritz Cracker would soon gain the attention of Nabisco; who would go on to acquire Jaxon in 1919. However, it wasn’t until 1934 that Nabisco introduced the famous Ritz Cracker as we know and love it today!

Since then, the brand has grown to be the second-best-selling cracker of all time! Available in Original, Crisp & Thins, Bites, Toasted Chips, Cracker Sandwiches, Seasonals, & Cheese Crispers, there’s just something here for everyone!

In addition to all these wonderful varieties, Ritz Crackers also come in several amazing flavors including Original, Roasted Vegetable, Honey Wheat, Garlic Butter, Hint of Salt, Whole Wheat, Everything, Cream Cheese & Onion, Salt & Vinegar, Barbecue, Cheddar, Jalapeno Cheddar, Tabasco, Peanut Butter, and many others! 

3. Goldfish Crackers

Made by Pepperidge Farm, Gold Fish Crackers are without question, the 3rd most popular type of cracker of all time! In addition o being a fan favorite, they’re also fun to play with, baked with goodness, and made with real cheese! Plus, they’re really, really yummy in the tummy!

Better yet, Gold Fish Crackers only use colors that are sourced from real plants, so they don’t use any artificial coloring, flavors, or preservatives in any of their products. So if you’ve been on the hunt for an authentic snack that’s both delicious and healthy, then these crackers should be at the top of your list. 

Available in several different varieties and flavors including Whole Grain, Non-GMO, Flavor Blasted, Cheddar, Colors, Original, Parmesan, Pizza, Pretzel, Cheddar & Sour Cream, Cheddar Jack’d, Sour Cream & Onion, Xtra Cheddar, Xtra Cheesy Pizza, Grahams S’mores, & Grahams Vanilla Cupcake! Order today and prepare to smile!

4. Original Zesta Saltine Crackers

Proudly made in Battle Creek, Michigan, Original Zesta Saltine Crackers are the 4th most popular type of cracker sold in the United States! Crispy, salty, crunchy, and lightly toasted, these crackers are perfect in soups, chowders, and chili.

Produced by the iconic Kellogg’s brand, Zesta comes in Original & Wheat Saltine, both of which are super popular in the US and beyond. Available nationwide, however, please note that we also offer nationwide delivery, plus in-person shopping for all those in the greater Cincinnati region. Our prices on America’s favorite cracker brand are unbeatable! Check us out today and bring home a box of Zesta Crackers! 

5. Honey Maid Graham Crackers

Made by Nabisco, Honey Maid Graham Crackers are indeed a true fan favorite! Since its 1925 introduction, this brand has delivered billions of smiles worldwide! However, here at home, Honey Maid is an all-American household name that people know, love, and trust.

So if you’re looking for the perfect snack or a versatile dessert ingredient, then this is the brand you’ll want to go with, for sure! Not only delicious straight up or dipped in a cold glass of milk, but they’re also excellent when used for pie crust, toppings, or even blended in with a smoothie or milkshake! Either way, there’s no wrong way to enjoy Honey Maid Graham Crackers! 

6.  Chicken In A Biskit Crackers

Another all-American classic by Nabisco is Chicken In A Biskit. Not to mention, this brand is the 6th best-selling type of cracker of all time! Originally launched in 1964, this brand has grown to become one of the most beloved flavored crackers worldwide, especially here in the USA!

Original flavors include Chicken, Better Cheddars, Sociables, & Vegetable Thins! Furthermore, these crackers are perfect by themselves, with sliced meat, cheese, especially Ease Cheese in a can, in soups and chili. So, if you love this brand as much as we do, and everyone else, then scoop up a box today and enjoy; you deserve it.

7. Animal Crackers

Originally produced by Stauffer’s Biscuit Company, a York, Pennsylvania-based establishment; this iconic brand first got its debut in 1871. Since then, these little animal-shaped crackers have gone on to win the hearts of billions: men, women, and especially children! 

Animal Crackers come in several zoo-animal shapes, such as the giraffe, tiger, camel, kangaroo, sheep, gorilla, cougar, rhino, monkey, elephant, hippo, bear, and seal. So if you love animals or know someone who does, then pick up a box of America’s 7th best-selling crackers today and enjoy until the box is empty! That said, you might want to scoop a few boxes!

8. Club Crackers

Produced by none other than Kellogg’s, Club Crackers are definitely an all-American favorite, according to nationwide sales reports. As the 8th best-selling cracker in the United States, it’s safe to say that this brand isn’t going anywhere anytime soon! 

Made with a buttery melt-in-your-mouth texture, these lightly salted and flaky crackers make the perfect snack. Plus, they’re perfect when crushed up in a bowl of chili. You can also dip them, make little cracker sandwiches out of them, or eat them with cheese! All in all, there’s just no wrong way to enjoy Club Crackers! 

9. Toasteds Crackers

Toasted to perfection, Toasteds Crackers are indeed the 9th best-selling cracker brand of all time! With a light and crispy texture, these all-American snack favorites will complete any snack platter.

That’s right; Toasteds can be enjoyed by themselves, with a slice of real cheese, or in a heart dip! Plus, they really do go great with chili and soup! Available in sesame, assorted, harvest wheat, buttercrisp, and savory onion; regardless of which flavor you choose, you’ll be impressed for sure; but you probably already know that though! 

10. Triscuit Crackers

If you’re looking for a healthy, all-wheat, non-GMO snack, then we totally recommend Triscuit Crackers! As America’s 10th best-selling cracker brand of all time, you’ll be pleased to know that this brand comes in a variety of unique and original flavors.

Indeed, Triscuits come in cheddar, fire-roasted tomato & olive oil, original, avocado, cilantro & lime, and roasted garlic! With all those awesome flavors available, it’s quite easy to get inspired. In fact, these crackers are great with feta cheese and tomatoes, or you can make spicy cucumber & hummus bites with them! So, as you can see, you can really get creative with these crackers! As Triscuit would say, “You’re only limited by your appetite! 

Where To Buy America’s Favorite Cracker Brands

In short, crackers are one of America’s favorite types of snacks of all time! With billions produced every year, it’s clear that nobody on the face of the earth loves crackers more than we do! Our list only included the top 10 best-sellers year after year; however, we could’ve added many more cracker brands to this list.

That said, if you love crackers as much as we all do, then you’re in the right place for sure! Best of all, you don’t even need to leave Candy Retailer to find all the iconic brands and flavors mentioned above. As America’s favorite snack and candy store, we’re pleased to inform you that we carry all these cracker brands, and we ship nationwide! 

Lastly, all of our crackers, snacks, and candy products are stored in a temperature-controlled environment, so you’ll NEVER have to worry about receiving stale or outdated products when you order online from us! We’re also open to the public and welcome you to stop by our shop in Newport, Kentucky, and enjoy in-person shopping with the same great prices found online!